When building a digital marketing strategy, it’s easy to get lost in the details. You might find yourself focused on making things perfect. That’s great – the more planning and research you do, the better your results will be. But planning out your digital marketing is just step one – next you have to set goals and figure out how you’ll reach them. While all digital marketing strategies are different, there are actually 14 best marketing strategies for digital growth that work for most businesses. Possibly even yours.
Every entrepreneur wants to grow their digital business as much as possible these days. We have numbers to show us a couple of businesses that have six and seven-digit valuations in just a few years. One of those is Facebook, when it became public, one share was valued at $38 dollars! With numbers like these, it is no wonder why so many entrepreneurs want to enter the digital business industry.
Choose the right platform for your business
When it comes to platform selection, the world is your oyster. There are so many platforms out there and they all have their own strengths and weaknesses.
The most important thing to remember is that platform choice cannot be based solely on what’s popular or trendy. It should be based on what will best serve your business goals and help you reach your target audience.
This means that even if a particular platform isn’t particularly popular, it could still be the right one for you. It all depends on what you want your business to achieve.
Here are some of the most popular social media platforms available today:
Facebook: Facebook is one of the largest social media platforms in the world with over 1 billion monthly active users (MAUs). It has become an essential part of marketing strategies for businesses large and small. It’s user base that is highly engaged, which means you can reach a lot of people very quickly through paid advertising or organic content sharing.
Instagram: Instagram has more than 800 million MAUs worldwide and continues to grow rapidly every year as more people turn to this visual-based platform for information about products and services, as well as entertainment purposes such as watching videos or browsing photos. This makes Instagram a great place for businesses.
Provide value with free content
Digital marketing is a broad term that covers a variety of tactics such as SEO, social media, PPC and so on. To be successful at digital marketing, you need to have a good understanding of all the different areas.
If you’re new to digital marketing, or if you don’t have much experience with social media in particular, the best place to start is by providing value with free content. This can take many forms:
Blog posts – Blogs are one of the most effective ways to build an audience and establish yourself as an expert in your field.
Ebooks – Ebooks give you another way to share your knowledge with potential customers and make them more likely to buy something from you later on down the line. You could also consider creating a video tutorial series or teaching people how to use certain software or tools through video tutorials (i.e., Lynda).
Infographics – Infographics are another popular form of content that help people understand complex concepts in an easy-to-digest format (see this infographic on how printers work). It’s also an excellent way for businesses to reach out to other sites and get their content.
Give your customers the best customer experience
In today’s highly competitive market, businesses must be innovative and creative to win over customers. One of the most effective ways to do this is by providing them with a great customer experience.
The best marketing strategies for digital growth are those that help you stand out from competitors, build trust and loyalty, and ultimately increase sales and revenue. Here are five ways you can use marketing to achieve these goals:
1) Give your customers the best customer experience. The first step toward creating an exceptional customer experience is to define it — in other words, what do you want your customers to feel like when they interact with your business? Is it peace of mind? Happiness? Excitement? Once you have defined what makes a great experience, ask yourself how you can make it happen for every single customer who interacts with your business in any way possible (online or offline).
2) Develop trust with your audience by showing that you’re reliable and trustworthy. To build trust, take time to explain why certain policies or practices exist within your organization — whether on your website or social media pages — and let people know how they can get in touch if they have questions about anything related to those policies or practices.
Leverage Influencer marketing
The digital world is changing so fast that it can be difficult for businesses to keep up. However, with the right marketing strategy, you can make sure your business stays relevant and competitive. One of the most effective ways to do this is through influencer marketing.
In this article, we’ll discuss how influencer marketing works and how you can use it to grow your business online.
What Is Influencer Marketing?
Influencer marketing has been around since the beginning of time. It’s just that now, instead of word-of-mouth or recommendations from friends or family members, you can find people who love your product or service on social media platforms like Instagram or YouTube — and tap them to promote your brand in exchange for money or other compensation (like free products).
This type of marketing has become especially popular in recent years because it gives brands access to a highly targeted audience: people who have already expressed interest in what you’re selling by following influencers with similar interests.
Because influencers are often trusted sources for many potential customers, they can help drive sales by providing honest reviews about products or services they’ve tried out themselves — and because these reviews come from people who aren’t paid employees of a company, they’re more likely to refer clients.
Invest in remarketing ads
When it comes to digital marketing, remarketing is a powerful tool. It allows you to target your customers with ads based on their previous searches and site visits.
Remarketing ads are the best way to turn website visitors into customers by reengaging them with your brand.
Remarketing ads are effective because they’re targeted at people who have already shown an interest in your business or products. They’re also less expensive than other forms of advertising because you’re only paying for ads that people who have already visited your website see — not new visitors who may be more likely to convert into customers.
Here are some tips for getting the most out of remarketing:
Use retargeting tools that allow you to easily set up campaigns and track their performance using Google Analytics or Facebook Analytics. This will allow you to see how much traffic each campaign generates and how effective each ad is at driving conversions.
Test different headlines, descriptions, images and calls-to-action in order to find out which ones work best for each product or service category on your site.
Test different placements (above the fold vs bottom of page vs sidebar) since this will help determine where most people are clicking on your site so that you can place future ads in those areas.
Optimize your website for search engines
Google is the world’s largest search engine, and it’s free to use. Since Google’s algorithms are constantly changing, it’s important to stay up-to-date on how to optimize your website for search engines.
Optimize Your Website for Search Engines
To start, you will want to make sure that your website is mobile friendly. This means that it loads quickly on mobile devices and that users can easily navigate through it. Additionally, you should ensure that your site has a high-quality content strategy, which includes using relevant keywords in the title tags of blog posts, pages and images.
You can also create internal links between different pages of your website by linking to other related content within the same article or post. For example, if one of our blog posts has three different topics we may link each of those topics back to their own separate articles with a brief description of what each one covers so people can easily find related information without having to read through everything again in its entirety.
Write a good Ad copy, and avoid misleading titles
The best marketing strategies for digital growth are the same as in other industries. You need to be able to attract new customers and retain existing ones.
But there are some special challenges that you will have to face when marketing your business online. For example, your audience is likely to be more dispersed than if you were selling in a physical store. People may be interested in your products but not ready to buy; others may not even be aware of your company’s existence.
Here are some ways that you can use digital marketing strategies for growing your business:
Write a good Ad copy, and avoid misleading titles
Your ad copy should clearly state what value your product offers, so that potential customers can decide whether it’s worth it for them or not. If you promise too much, people will get disappointed by reality; if you promise too little, they might not even bother trying out your product or service at all.
All product links go directly to the right pages on your website, so that visitors don’t get lost along the way or end up looking at irrelevant pages.
Focus on one or two platforms, rather than spreading thin across all channels.
The first step in any digital marketing strategy is to determine your goals. Are you looking to generate leads? Increase brand awareness? Increase conversion rates? Improve user retention?
Once you’ve determined your goals, it’s time to build out a plan of action. The best way to do this is by focusing on one or two platforms, rather than spreading thin across all channels. This will help you get the most out of your budget and allow you to focus on growing those channels that are most effective for your business.
Here are some of the most popular digital marketing strategies:
Email marketing: Email marketing has been around for decades and has been proven time and time again as one of the most effective ways to reach customers quickly and easily.They can be used to share company updates, provide product information or simply invite people back into your store after they’ve left. Keep in mind that email subscribers tend to open emails more often than social media followers, so it’s important not only to send them engaging content but also make sure that it looks great on mobile devices!
Social media: Facebook and Twitter are still leading the pack when it comes to social media marketing options, but Instagram, LinkedIn and Pinterest are gaining popularity with both businesses and consumers alike.
Don’t shy away from interacting with your audience online
For small businesses, the growth of social media has been a blessing and a curse. On one hand, it’s a great way to reach a large number of people in an affordable way. It’s easy for small businesses to get overwhelmed by all of the options available and end up with nothing to show for their efforts.
So where should you start? The answer depends on your goals and resources. If you’re just getting started with social media marketing, here are some tips to help you get started:
Don’t shy away from interacting with your audience online. Social media is meant to foster conversation and connection, so don’t be afraid to be yourself when posting on Facebook or Twitter. Responding to comments, replying to questions and sharing links can go a long way toward building trust with potential customers who might otherwise be hesitant about doing business with you.
Use visuals in your posts whenever possible. A picture is worth 1,000 words — or at least many more than text alone — so try adding photos and videos whenever possible. (Just make sure they’re related to what you’re posting!) If you don’t have any good photos or videos in stock, consider using an image-creation tool like Pixlr Editor (free) or Canva.
Throw yourself into email marketing.
If you’re a small business owner, your time is precious and should be spent on the things that matter most to your company. Email marketing is one of those things.
The truth is, email marketing can be time consuming and difficult if you’re not sure what you’re doing. That’s why we’ve put together this collection of resources to help you get started with email marketing.
Here are some of our favorite resources for learning more about email marketing:
Email Marketing 101: A Beginner’s Guide To Email Marketing by Hubspot – This guide will walk you through everything from creating an effective subject line to setting up your autoresponder and more!
How To Write An Email Subject Line That Gets Opened – Good copywriting can make or break your email campaign. Learn how to write subject lines that get opened (and clicked!).
Email Marketing For Salespeople: How To Use Email To Get More Deals Done Faster – If you’re looking for ways to sell more through email but aren’t sure where to start, this post is for you.
Online partnerships, affiliate marketing, and branded content deals
Online Partnerships
This is a great way to expand your reach and increase your audience. You can partner with another brand, product or service in exchange for promotion. If you’re looking to build up your email list, you might partner with an email marketing service to promote each other on your sites. For example, if someone signs up for your email list through a link on the other company’s site, you could offer them an exclusive discount on your product or service as a thank-you.
Affiliate Marketing
This is another very powerful strategy for building up your audience because it allows you to reach out to people who have already shown interest in what you do by clicking through to one of your sites or reading one of your articles. Affiliate programs allow partners to earn commissions when someone buys something after clicking through their link or visiting their site. Some companies even offer free products in exchange for reviews — this is a great way to increase exposure for new products.
Conclusion
Above all, these are some of the most powerful digital marketing strategies today, and they can even be combined to build an effective marketing strategy for any business or industry. By investing in your company’s digital presence, you’ll be able to draw in new customers, provide a better experience for existing customers, and enhance your delivery across every platform available. Digital marketing is growing and evolving as each year passes, but this list will help you stay ahead of the curve and continue to work with cutting edge strategies for years to come.
